Unlocking the Power of Live Broadcasting on Facebook and Instagram (2023)

In the dynamic realm of digital marketing, leveraging the potential of live broadcasts on platforms like Facebook and Instagram has become a game-changer for brands aiming to connect authentically with their audience. In this guide, we delve into the intricacies of going live on these social media giants, exploring the nuances, benefits, and strategies to maximize engagement.

Before You Go Live

Preparing for a live broadcast is crucial to ensure a seamless and captivating experience for your audience. Follow these steps to make the most of your live session:

1. Build Anticipation

  • Announce your live session at least 48 hours in advance through social media, email, and Instagram Stories.
  • Generate buzz by sharing teasers about the content you'll be covering.

2. Practice Makes Perfect

  • Familiarize yourself with the camera by practicing a few times before the actual broadcast.
  • Use a tripod and proper phone attachment for stability.

3. Illuminate and Engage

  • Ensure well-lit surroundings for optimal visibility.
  • Consider involving a friend to assist during the live session, managing comments, and reading questions.

Going Live on Instagram vs. Facebook

Understanding the distinctions between Instagram Live and Facebook Live is vital for selecting the platform that aligns with your goals. Let's explore the similarities and differences:


  • Both platforms send push notifications to followers.
  • Comments and questions are visible to all viewers.
  • Increased engagement and reach are common outcomes.
  • Analytics are available post-broadcast.


  • Facebook allows more recording options, including polls and Donate Now buttons.
  • Instagram Live provides broader notification coverage and easy guest invitations.

Choosing Between Facebook and Instagram

The decision between Facebook and Instagram depends on your objectives:

  • Facebook:

    • Ideal for preserving live broadcasts in your feed.
    • Offers advanced video settings, viewing options, and higher quality.
    • Enables broadcasting from a computer through Live Producer.
  • Instagram:

    • Maximizes reach and easily incorporates guests.
    • Simple and effective for spontaneous, on-the-go broadcasts.

How to Go Live on Instagram

Instagram's live feature provides a user-friendly platform for spontaneous and engaging broadcasts. Follow these steps:

  1. Tap the camera icon in the top left corner or swipe right to access Instagram Stories.
  2. Swipe until you reach 'Live.'
  3. Start broadcasting, notifying all your followers.
  4. Interact with viewers through comments and invite a friend to join.

Going Live with Facebook

Facebook Live offers versatility, allowing broadcasts from both mobile devices and computers. Follow these steps:

From Your Phone:

  1. Navigate to your Business Page.
  2. Tap 'Publish' or 'Photo/Video.'
  3. Select 'Live Video,' add details, and start broadcasting.

From Your Computer:

  1. Utilize Facebook Live Producer for scheduled or spontaneous broadcasts.
  2. Customize settings, apply titles and descriptions, and interact with viewers.


In conclusion, harnessing the power of live broadcasting on both Facebook and Instagram can amplify your brand's online presence. By understanding the unique features of each platform and tailoring your approach, you can create engaging content that resonates with your audience. Embrace the spontaneity of Instagram Live and the versatility of Facebook Live to connect, captivate, and leave a lasting impression on your viewers. Dive into the world of live broadcasting – your audience awaits.

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Last Updated: 05/12/2023

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