In the dynamic landscape of social media marketing, timing plays a pivotal role in the success of your live streams. Connecting with your online audience in real-time offers a unique opportunity to add authenticity to your brand. To maximize the impact of your live streams, it is crucial to optimize when and where you go live. This comprehensive guide will walk you through the intricacies of choosing the best times for live streaming on major social media platforms.
Why Timing Matters
Live streaming, when executed effectively, enables you to forge a genuine connection with your audience. The timing of your live streams directly influences your ability to:
- Reach a larger target audience
- Enhance viewer engagement
- Expand your organic reach
To illustrate, driving traffic to your live-streaming website becomes more successful when there is a noticeable increase in website traffic following a live session. Now, let's delve into the best places and times to go live on the three major social media platforms: Facebook, Instagram, and TikTok.
Best Times to Go Live on Facebook
Since the release of Facebook Live in 2016, it has become the go-to platform for live streaming, with 70% of marketers utilizing it to reach new audiences. The optimal times to go live on your Facebook Page are:
- 1 pm to 3 pm on Tuesdays and Thursdays
For maximum shares, consider going live at 1 pm, while 3 pm is ideal for generating more clicks. These timings capitalize on viewers' improved attention span on Tuesdays and the stable mid-week environment.
Pro Tip: Leverage Facebook Insights to analyze your followers' activity and engagement patterns, ensuring a more tailored approach to timing based on your specific audience.
Best Time to Go Live on Instagram Stories
Instagram, a platform boasting high engagement rates in live videos, offers optimal times for going live on Stories:
- Monday through Friday
- 12 pm or 7 pm to 9 pm
These time slots cater to audiences on lunch breaks or those already finished with work. Instagram Live, while ephemeral, provides a notification advantage to engage followers effectively.
Pro Tip: Utilize Instagram Audience Insights to discern the most active days and times for your specific audience, allowing for a more personalized live streaming schedule.
Best Time to Go Live on TikTok
As the newest entrant among the major platforms, TikTok's live feature has gained popularity since its 2019 release. For users with 1000 followers, the prime times to go live are:
- 6 am to 10 am, 7 pm to 11 pm
- Tuesday, Thursday, and Friday
Given TikTok's younger demographic, aligning with school and work schedules optimizes viewership during these early morning and late evening slots.
Pro Tip: Convert your TikTok account to Business Suite for access to analytics, enabling precise scheduling based on your audience's specific engagement patterns.
Best Times to Go Live on Other Social Media Platforms
While Facebook, Instagram, and TikTok dominate the live streaming scene, other platforms like YouTube, LinkedIn, and Twitch also offer substantial opportunities.
Going Live on YouTube
For optimal views and engagement, consider going live on YouTube weekdays from 12 pm to 2 pm EST. Leverage your channel analytics to discern peak viewer times and tailor your schedule accordingly.
Going Live on LinkedIn
LinkedIn, a professional networking platform, offers prime times for live streaming:
- Before work: 7 am to 9 am
- After work: 5 pm to 6 pm
- Preferably on Tuesdays and Thursdays
Analyze your LinkedIn business page analytics to fine-tune your live streaming schedule based on your audience's work-related engagement.
Going Live on Twitch
Targeting gamers and niche streamers, Twitch suggests going live any day of the week from 7 am to 11 am EST. Consider the specific category you're streaming under and aim for off-peak times to capture viewers seeking new content.
Additional Considerations for Optimal Live Streaming
To further refine your live streaming schedule, consider these three factors:
Industry Relevance: The nature of your industry influences your audience's viewing habits. Tailor your live streams to align with industry-specific peak times.
Viewer Devices: Understand where your audience watches live streams. Mobile viewers may engage more through chat, while desktop users might be more inclined to make purchases during or after the broadcast.
Content Context: The context of your live streams is crucial. Consider when your audience is most likely to find your content relevant and useful.
Elevate Your Live Streams with Uscreen
Taking control of your live streams is essential for sustained success. Uscreen, an all-in-one video streaming platform, empowers creators by offering exclusive live events on private streaming platforms. This level of control allows you to dictate:
- Live video content
- Revenue generation (keeping 100% of profits)
- Audience rewards (giveaways, coupons, exclusive content)
Leveraging Uscreen enhances the reliability of your income from live streams while facilitating real-time engagement with your paying audience.
In conclusion, the optimal timing for live streaming varies across platforms, industries, and audience demographics. By understanding your audience's needs and preferences, you can strategically position your live streams for success. Whether on Facebook, Instagram, TikTok, YouTube, LinkedIn, or Twitch, precise timing, coupled with thoughtful content, is the key to maximizing the impact of your live streams. Stay informed, adapt to your audience's behavior, and take control of your live streaming success.