How Dôen, Winner of the WWD Honor for Best Private Company, Is Powering… | Sarah Gallagher (2025)

Sarah Gallagher

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Congrats to our friends at Dôen, just named WWD's Best Private Company in 2024. 🚀 Curious how they built their $100M fashion empire (without following the rules)? Here's how: ↳ Started small, stayed disciplined: Capped SKU count & resisted over-expansion↳ Flipped the "always on sale" model: Only 3 strategic sales per year (Mom's Day, Black Friday, Warehouse) - trained customers to buy full price 🤯↳ Smart inventory play: Test small, let things sell out. FOMO > excess stock↳ The "Favorite Characters" strategy: Instead of constant newness, they perfect bestsellers and drop smart variations (Their viral Sebastiane skirt? Now in plaid, lace, AND pants)↳ Community > Marketing: Only 5% of revenue goes to marketing. Instead? Heavy focus on organic celebrity/influencer gifting that WORKS ↳ Global expansion with guardrails: Keeping wholesale at 20% max (even with massive demand) ↳ Self-funded growth: No rushing - funding 3 stores/year at their own paceThe secret sauce? Staying true to their vision while saying NO to industry pressure. Who else is inspired by founders who grow on their own terms? 🙌#entrepreneurship #womeninbusiness #startup #fashion #growth [Feel free to like & share with a founder who needs to hear this today]P.S. Sometimes slower = sustainable.https://lnkd.in/eQQZxYUQ

How Dôen, Winner of the WWD Honor for Best Private Company, Is Powering Growth https://wwd.com

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Jack Hutchinson

Head of Growth at Two Boxes

6mo

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Wow! Congrats Dôen 🙌

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How Dôen, Winner of the WWD Honor for Best Private Company, Is Powering… | Sarah Gallagher (39)

How Dôen, Winner of the WWD Honor for Best Private Company, Is Powering… | Sarah Gallagher (40)

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